Offline Marketing Executive

Job Description:

Roles & Responsibilities

• Plan and execute offline marketing campaigns to promote brand presence in the local market.
• Organize and manage on-ground promotional activities, events, and exhibitions to attract target customers.
• Collaborate with channel partners, brokers, and sales teams to generate quality leads.
• Distribute marketing collaterals and ensure brand visibility across key touchpoints (banners, hoardings, flyers, etc.).
• Conduct market research to identify opportunities and competitor activities.
• Track campaign performance and prepare periodic reports for management.
• Support the sales team in driving footfalls to the studio and boosting customer engagement.
• Qualifying the leads generated online.
• Coordinating with the Sales Manager and helping with conversion.

Qualifications & Skills Required

• Bachelor’s degree or equivalent in Marketing, Business Administration, or related field.
• 2–3 years of experience in offline/field marketing, preferably in the construction, real estate, or apartment sales sector.
• Strong networking and relationship-building skills with local vendors, brokers, and event agencies.
• Ability to plan, coordinate, and execute marketing campaigns within budgets.
• Good communication, negotiation, and presentation skills.
• Self-motivated, target-oriented, and flexible to travel locally as part of marketing activities.

Benefits

• Incentives based on performance (negotiable).
• Petrol allowance for field activities.