Social Media Marketing Executive

Job Description:

Role Overview:
As a Social Media Marketing Executive , you will play a pivotal role in shaping our online presence and executing social media strategies for both XGC and our agency clients. You will be responsible for the end-to-end management of social media activities, from content creation and community engagement to performance monitoring and reporting. This role requires a proactive individual with a strong understanding of both B2B and B2C social media landscapes, a knack for identifying emerging trends, and the ability to translate strategic goals into tangible results. You will also have the opportunity to directly interact with clients, making this a fantastic opportunity for growth and ownership.

Responsibilities:
* Social Media Strategy & Planning: Contribute to the development and execution of social media strategies and plans aligned with XGC's and clients' business objectives, targeting both B2B and B2C audiences.
* Social Listening & Monitoring: Actively monitor social media channels for brand mentions, industry trends, and competitor activities, providing valuable insights and identifying opportunities for engagement.
* Social Media Management: Manage and maintain the social media profiles of XGC and potentially multiple clients across various platforms (e.g., LinkedIn, Twitter, Facebook, Instagram).
* Content Creation & Curation: Develop engaging and relevant social media content (text, images, videos) tailored to different platforms and target audiences, ensuring brand consistency and driving interaction.
* Community Engagement & Interaction: Foster meaningful interactions with followers, respond to queries and comments in a timely and professional manner, and build a strong online community.
* Brand Amplification & Thought Leadership: Utilize social media channels to enhance brand visibility, establish thought leadership, and disseminate key company messages.
* Lead Generation: Explore and implement social media tactics to generate qualified leads for XGC and its clients.
* Trend Awareness & Innovation: Stay abreast of the latest social media trends, tools, technologies (including analytics and AI), and best practices, proactively identifying opportunities for innovation.
* Performance Measurement & Reporting: Track, analyze, and report on key social media metrics to evaluate the effectiveness of campaigns and identify areas for improvement.
* Client Communication & Coordination: Serve as a point of contact for clients on social media-related projects, effectively communicating progress, challenges, and results.
* Cross-functional Collaboration: Coordinate with internal teams (e.g., marketing, sales) to ensure alignment and support the successful execution of social media initiatives.
* Ownership & Initiative: Take ownership of assigned tasks, demonstrate a proactive approach to problem-solving, and a strong desire to learn and build within the organization.

Qualifications & Skills:
* Bachelor's degree in Marketing, Communications, or a related field.
* 1-3 years of hands-on experience in managing social media for brands, with exposure to both B2B and B2C environments.
* Proven ability to develop and execute social media strategies and plans.
* Proficiency in social listening tools and social media management platforms.
* Excellent written and verbal communication skills with the ability to create compelling and engaging content.
* Strong understanding of social media analytics and the ability to interpret data to drive decision-making.
* Familiarity with using social media for brand building, thought leadership, and lead generation.
* A keen interest in emerging social media trends and technologies, including analytics and AI.
* Self-starter with a strong work ethic and a proactive approach to learning.
* Ability to work independently and as part of a team.
* Strong organizational and time management skills.
* Client-facing experience with the ability to communicate professionally and build rapport.

Desired Certifications-

Social Media Management Platforms:
Certification in platforms like Hootsuite Platform Certification or Sprout Social Advanced Certification.
Hands-on proficiency in scheduling, monitoring, and analytics features of such platforms.

Social Listening Tools:
Familiarity with and ideally certifications in tools like Brandwatch Consumer Research, Mention, or Talkwalker.
Ability to set up listening queries, analyze sentiment, and identify key trends.

Social Media Analytics:
Proficiency in native platform analytics (e.g., Meta Business Suite Insights, LinkedIn Analytics, Twitter Analytics).
Experience with third-party analytics tools like Google Analytics in the context of social media traffic and conversions.

Content Creation & Design:
Basic proficiency in design tools like Canva or Adobe Spark