Brand & Marketing Lead

Job Description:

Role Overview

We are looking for a dynamic and results-driven Senior Marketing Leader to lead the organization's overall marketing strategy, brand growth, demand generation, customer acquisition, and market positioning.

The role will be responsible for building and scaling the marketing function across Brand, Digital, Performance Marketing, Communications, CRM, Customer Insights, and Growth, while working closely with senior leadership to drive measurable business impact, revenue growth, and brand equity.

Key Responsibilities

1. Marketing Strategy & Leadership

Develop and own the end-to-end marketing strategy aligned with overall business objectives.
Build, lead, and scale the marketing function across brand, digital, performance, communications, CRM, and growth.
Partner closely with the CEO, Sales, Product, and Business teams to align marketing initiatives with business priorities.
Establish marketing KPIs, budgets, processes, and performance frameworks.

2. Brand Strategy & Market Positioning

Develop and strengthen brand architecture, positioning, messaging, and value proposition across target segments.
Ensure consistent brand communication across ATL, BTL, digital, and on-ground channels.
Lead corporate communications, PR, media relations, and reputation management.
Drive initiatives to improve brand awareness, preference, and customer engagement.

3. Demand Generation & Growth

Drive lead generation, customer acquisition, pipeline growth, and revenue contribution in partnership with Sales.
Develop and execute integrated campaigns across digital, performance marketing, content, events, partnerships, and other relevant channels.
Track and optimize key metrics including CAC, conversion rate, ROI, reach, engagement, and marketing contribution to revenue.

4. Digital & Performance Marketing

Lead digital marketing across paid media, SEO/SEM, social media, content marketing, marketing automation, and CRM.
Use analytics and customer data to optimize campaigns, marketing budgets, and customer journeys.
Leverage MarTech platforms and analytics tools to improve campaign effectiveness and scalability.

5. Customer & Market Insights

Lead consumer/customer insights, market research, competitor analysis, and market intelligence.
Identify emerging market trends, customer needs, and growth opportunities.
Translate insights into actionable Go-to-Market (GTM) strategies.
Drive customer lifecycle engagement and improve overall customer experience.

6. Agency & Stakeholder Management

Manage creative, media, digital, PR, and other external agencies.
Oversee marketing budgets and ensure optimum ROI on marketing investments.
Manage senior internal and external stakeholders effectively.
Present marketing performance, insights, and recommendations to senior leadership.

7. Team Leadership

Build, mentor, and lead a high-performing marketing team.
Establish clear objectives, KPIs, accountability, and performance standards.
Foster a culture of innovation, collaboration, experimentation, and continuous improvement.

Qualification & Experience
MBA in Marketing or relevant discipline.
15–20 years of overall marketing experience, with at least 8+ years in a leadership role.
Experience in one or more of the following sectors: B2B, B2C, D2C, Consumer, Retail, Manufacturing, Marketplace, E-commerce, or Platform businesses.
Proven experience in managing large-scale marketing functions and teams.
Strong track record of driving brand growth, demand generation, customer acquisition, and business growth.