Brand Manager

Job Description:

Branding and Communication:

• Develop marketing communication (internal & external) like writing to Chamber of Commerce, Consulates of client Country and Indian consulate in Client country.
• Will be responsible for generation of new inquiries from new and existing markets.
• Conceptualize and implement innovative branding methods in magazines, newspaper, press etc), on portals like Indiamart, Kompass, Alibaba etc, email, telemarketing, banners, contextual ads like Google ads and social media, events to help tap more and more clients.
• Will be responsible for maintenance of Facebook, Wikipedia and other social website pages along with the company website.
• Will be responsible for preparing flyers and formulating and overseeing the execution of all kinds of marketing strategies.
• Will be responsible for making and updation of Corporate Presentation.
• Liaisoning with ad agencies and other external creative and communication vendors for corporate advertising and Public relations in coordination with Director's specifications.
• Support Sales and Marketing team by planning and executing campaigns for generation on leads.
• Coordination with Sales & Marketing team with respect to requirements for trade fairs and other promotional campaigns and activities.
• Social media Ads, Linkedin. Increase reach & interaction.
• Collaboration / Social media pages.

MIS :

• Monitor the effectiveness of communication campaigns executed and communicate the effectiveness to the seniors.
• Database Management for new enquiries to be maintained continent wise, employee wise, team member wise etc to facilitate all kind of possible demographic and business analysis.
• Monitor and analyze daily report and communicate the same on weekly basis to the Director.

Major Criteria Looking for :

1. SEO
2. Online Ads + E- Marketing (SEM)
3. Social Media Handling & its paid promotions (ads)
4. Design & Content
5. Web Management & Analytics