Senior SEO Strategist and Analyst

Job Description:

Analyze and create the SEO strategy including technical and content audits, keyword research, and off-site analysis to drive keyword rankings

• Adept in Competitive and Keyword identification and Analysis
• Aware of all the nuances of Technical and On-Page SEO techniques including data analysis using Google Analytics and Search console
•         Create the content strategy, bring SEO-backed ideas, and execute through a group of writers and content managers using a test and learn approach
•         Conduct data analysis of campaign performance, traffic, and keyword rankings against key metrics, and present insights and learnings to the team and broader company
•         Manage our link building and content outreach efforts to increase domain authority and boost performance in SERPs. Good at Off-Page Search Engine Optimization and Link Building techniques along with doing reach outs and implementing the link building campaigns in coordination with client SEO goals
•         Own the technical SEO roadmap to identify and fix crawlability issues and implement an SEO-friendly content creation process
•         Research and analyze keywords and SEO techniques used by competitors and top industry experts
•         Incorporate SEO best practices into all marketing to improve organic rankings, traffic, and registrations
• It Will be advantageous to have someone who has worked on press releases, blogger outreaches, and influencer marketing campaigns
• Planning and monitoring the ongoing presence on social media (Facebook, Twitter, LinkedIn, etc.)
• Collaborate with designers and developers to improve user experience as required
• Create, automate, and track search and traffic metrics

Desired Candidate Profile

Minimum 5+ years of experience in SEO managing projects from idea to implementation

•       Proven results in improving organic traffic, conversion rates, and working with content to drive SEO rankings growth
•       Proficiency with Google Analytics and Google Tag Manager, and SEO tools like Google Search Console, Moz, BrightEdge, SEMrush, etc.

• Comfortable with technical SEO and web code best practices

This is a great next step for your career if you have

• 5-7 Years of Proven experience as a Senior SEO Executive (or) Team Lead/Manager
• Educational Background: Engineering, Master or MBA-Marketing (from reputed university)
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, Ahrefs, Semrush, buzz sumo, Moz, etc)
• Experience working with CMS and building/administering content in CMS environments
• Skills and experience in creative content writing
  
  
• Analytical mindset and critical thinking
  
  
• Excellent communication and interpersonal skills
  
  
• Time Management skills and are a team player