Senior Media Planner

Job Description:

We’re looking for someone passionate about Media Planning to join our growing team and continue to push the boundaries on what’s possible within the digital and addressable advertising landscape. Our team works across a varied portfolio of clients of all shapes, industries and sizes and we work very closely with both our Paid Media Delivery and Media Science teams to ensure we’re at the cutting edge of our field. We’re looking for people who are digital natives by default but also all -rounders with exposure to both off and online planning. A good understanding of integrated media planning is essential, as well as an appreciation of data driven marketing and the desire to progress this practice both in concept and in activation. The Senior Media Planner will be the dedicated support in integrated media planning and buying

Roles and Responsibilities:

• Support the Digital Strategy Lead in development of one integrated cross-channel strategy and media laydown.
• Collaborates with team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.
• Evaluate and negotiate with media owners for better rates and value adds to fulfil the media campaign requirements of the team.
• Ensure correct tagging of ads and client’s websites so that the ads are served with the tags firing in the correct manner.
• Monitor ads during campaign period, weekly digital reporting, end of campaign reporting, reconciliation of final costs for finance billings.
• Liaise with media owners and external agency partners, attending all agency meetings to present all channels and feedback requirements to channel leads.
• Maintain a high level of working and strategic knowledge across all channels and how they can integrate.
• Thought leadership, putting forward new topics of interest; Competitive tracking & reviews.
• Support the idea generation, cross-functional coordination and work with client management to ensure successful implementation of these campaigns.
• Coach, manage and training of Junior Media Planner; including review and approval of Junior Media Planner's media plans

Key Requirements:

• Experience - 5-6 years into media planning with a deep understanding of Comscore, GWI.
• People from Digital Agency is mandatory. The candidate should be good with data.
• Strong organizational skills, detail-oriented and capable of multi-tasking.
• Solid understanding of media concepts/terms, creative and budget requirements.
• Solid grasp of digital marketing, especially deep knowledge of digital media.
• Strong written and verbal communication skills including the desire to progress.
• Ability to forecast outcomes of brand/DR campaigns and manage to spend.
• Proven problem-solving skills and ability to think outside of the box.
• Ability to work independently and collaborate in a team environment.

Things which will make you immediately stand out:

• Modelling experience is preferable.
• Demonstrate creativity in data analysis and understanding possible application of new media formats.
• Candidate must possess strong digital media knowledge and a good understanding of standard media formats and metrics.
• Excellent written and verbal communications skills.
• Experience of insight generation with third party tools.
• Strong understanding of multi-channel marketing, ensure digital is fully embedded in all initiatives.

Work location • 

• Bangalore or Mumbai.
• But for next one year it is WFH.