Digital Marketing Analyst

Job Description:

Description
We are looking for a talented Digital Marketing Analyst with extensive experience in digital campaigns, marketing analytics, and marketing research, along with in-depth knowledge of various marketing tools,
including Google tools, Email marketing, Social Media Marketing, Online research, etc. Preference is given to candidates with exposure to the cybersecurity industry.

Roles and Responsibilities:
• Must be resourceful online for identifying target clientele and sourcing necessary data
• Able to provide research-based inputs on marketing trends & activities using competitor practices and comparisons.
• Run effective and analysis-driven Google ad campaigns, including SEO, SEMO & SMM
• Must be able to run Email campaigns with an in-depth knowledge of associated tools
• Must be familiar with website analysis using heatmaps and other related tools
• Website development & maintenance using WordPress
• Understand and analyze the website with the help of Google Analytics and Google search console, and similar tools
• Identify and conduct competitor analysis for effective marketing practices.
• Must possess effective analytical skills to help enhance the website and social media traffic
• Able to conduct effective Keywords research and analysis
• Able to organize and set up webinars on Zoom and other similar platforms
• Run effective marketing campaigns on social media platforms like LinkedIn

Skill Sets: Should include excellent knowledge and expertise in
• Google Tools
• WordPress
• Mailchimp & Constant Contact
• SEMrush
• Zoom Webinars
• Other current and trending software related to marketing & analysis for the business
• High level of comprehension and awareness of current market trends and practices in the industry
• Experience working in a start-up environment
• Ability to actively participate in the adoption of digital tools and strategies
• Ability to work on multiple projects with different objectives simultaneously