Digital Marketing Analyst

Job Description:

● Analyze digital marketing data, including website traffic, user behavior, and campaign performance metrics.
● Interpret data trends and provide actionable insights to optimize digital marketing strategies.
● Monitor the performance of online advertising campaigns across various channels (social media, search engines, email marketing, etc.).
● Identify areas for improvement and recommend adjustments to enhance campaign effectiveness.
● Conduct market research to stay updated on industry trends, competitor activities, and consumer behavior.
● Provide insights on market dynamics to shape digital marketing strategies.
● Evaluate the return on investment (ROI) of digital marketing campaigns and initiatives.
● Work towards maximizing ROI by identifying cost-effective channels and tactics.
● Create regular reports and dashboards to communicate key performance indicators (KPIs) and campaign metrics to stakeholders.
● Collaborate with cross-functional teams to ensure alignment between marketing efforts and overall business goals.
● Plan and execute A/B testing to optimize various elements of digital campaigns, such as ad copy, creative assets, and landing pages.
● Conduct SEO analysis to improve organic search visibility and website rankings.
● Collaborate with content creators to ensure SEO best practices are implemented.
● Identify opportunities to improve website and landing page conversion rates.
● Implement CRO strategies to enhance user experience and drive desired actions.
● Collaborate with marketing teams, designers, and developers to implement data-driven strategies.
● Provide recommendations based on data insights to enhance overall marketing performance.

Who you are
● Bachelor's degree in Marketing, Business, Data Science, or a related field.
● Proven experience in digital marketing analytics.
● Strong analytical skills with proficiency in tools such as Google Analytics, AdobeAnalytics, or similar platforms.
● Knowledge of digital marketing channels, including social media, search engine marketing, and email marketing.
● Familiarity with A/B testing, SEO, and CRO concepts.
● Excellent communication skills to convey complex data insights to non-technical stakeholders.
● Detail-oriented with a strategic mind-set and a passion for staying updated on industry trends.
● SQL
● PYTHON
● Data visualization tools (Google Studio and Tableau)

Offered Benefits / Facilities :

• 5 Days working 
• Medical Benefits