Sales Manager – Agriculture Precision Farming Solutions

Job Description:

Department: Agriculture
Position: Sales Manager
Location: Gandhinagar
Experience: 5+ Years
Travel: 70-80% across India

POSITION SUMMARY

The company  is a leading provider of precision agriculture technologies, including Laser Land Leveling Systems, GNSS/GPS Guided Land Leveling Systems, and Autosteering Systems for agricultural tractors.

The Sales Manager will be responsible for driving sales growth, market penetration, dealer and distributor development, and new business opportunities across India, with a special focus on Gujarat, Punjab, Haryana, Uttar Pradesh, Madhya Pradesh, Rajasthan, and South India.

The incumbent will work closely with dealers in Gujarat and distributor networks in other states to increase sales, generate demand, conduct product demonstrations, and strengthen the company’s  market presence in precision agriculture solutions.

KEY RESPONSIBILITIES

• Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets across assigned territories.
• Drive business development and market penetration across Gujarat, Punjab, Haryana, Uttar Pradesh, Madhya Pradesh, Rajasthan, and South India.
• Develop and strengthen dealer and distributor networks, with a direct dealer focus in Gujarat and distributor network management in other states.
• Support dealers and distributors in lead generation, customer meetings, product demonstrations, negotiations, and order closures.
• Conduct regular field visits and promote MOBA's Laser Land Leveling, GPS/GNSS, Autosteering, and Smart Farming solutions.
• Build relationships with farmers, contractors, agricultural equipment dealers, FPOs, government agriculture departments, agri-input companies, OEMs, and other relevant customers.
• Conduct product demonstrations, farmer meetings, roadshows, exhibitions, dealer and distributor training, and promotional activities.
• Monitor market trends, competitor activities, pricing, customer requirements, and new business opportunities.
• Maintain sales pipeline and CRM records and provide sales forecasts and regular business updates.
• Coordinate with technical and service teams to ensure successful product deployment and customer satisfaction.
• Travel extensively across India, approximately 70-80 percent, and be willing to travel frequently and at short notice for customer, dealer, distributor, and business development activities.

REQUIRED QUALIFICATIONS AND EXPERIENCE

• Bachelor's degree in Agriculture, Electronics Engineering, Mechanical Engineering, Business Management, or a related field.
• MBA in Marketing or Agribusiness will be an advantage.
• Minimum 5 years of relevant experience in Agricultural Machinery, Precision Farming, GPS/GNSS Systems, Farm Equipment, Agri Technology, Agricultural Automation, or related industries.
• Experience in channel sales, dealer and distributor management, and business development.
• Proven track record of achieving sales targets.

REQUIRED SKILLS

• Strong sales, negotiation, and business development skills.
• Good dealer and distributor management capabilities.
• Understanding of precision agriculture and smart farming technologies.
• Knowledge of Laser Land Leveling, GPS/GNSS, Autosteering, and tractor automation will be an advantage.
• Good communication, presentation, and customer relationship management skills.
• Ability to conduct product demonstrations and customer and dealer training.
• Strong market development and analytical skills.
• Result-oriented and target-driven approach.
• Proficiency in MS Office and CRM tools.
• Ability to work independently and manage large territories.