Sales Manager - Customer Acquisition

The company  is looking for dynamic person to lead the customer acquisition function on all India basis. The candidate should have a strong orientation in digital, metric driven and analytical approach and be able to mentor, groom and manage a high performing team.

 He/she will be responsible for go-to-market strategy, lead generation, client acquisition and conversion, directly interacting with MSMEs to sharpen understanding of their requirements & buying behavior, enriching client profiles for targeted selling (onboarding). The candidate will also be required to close first few sales to the on-boarded MSMEs. Interaction with distributors, building relationships, understanding and keeping abreast of market dynamics and effective feedback loop are important aspects.

 Roles & Responsibilities:

• Develop and execute go-to-market strategy by state/ by city
• Work closely with marketing team for activation activities and lead generation
• Responsible for customer acquisition (Registration and Onboarding) and overall customer acquisition cost targets
• Sale targets for new on-boarded customers
• Mentor, groom and lead a high performing team
• Work hand-in-hand with customer success team for smooth transition of clients for repeat sales with minimal drop outs.
• Assist customers through their credit application journey
• Understand, categories and analyze reasons for non-conversion and lead generation to conversion ratios and be responsible for designing and maintaining related metrics
• Provide structured and specific feedback to category and product teams for prioritizing category expansion and product development

QUALIFICATIONS & COMPETENCE REQUIRED:

• Engineer/CA + MBA from premier institute.
• 4 + years of customer acquisition & sales experience in B2B segment
• Experience in leading and managing teams
• Strong communication & interpersonal skills
• Self-starter and driven